Branding and brand strategy in DerbyBranding
Your brand is what people assume about you before you've said a word. We shape that on purpose, so it matches the business you are now.
Branding work
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What you get
- 01
Positioning
What you stand for and who it's for, said plainly enough that your whole team can repeat it.
- 02
Identity
Logo, colour, type and the graphic language that holds them together.
- 03
Guidelines and templates
Everything your team needs to keep it looking like itself a year after we've gone.
How it works
The useful part is the conversation. Almost every project we've done well turned on something said offhand, twenty minutes in.
So we take the time to understand the business properly before we draw anything. There's no logo-only option, because a logo drawn before anyone knows what the business stands for is just decoration.