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What happens here? What could I get involved in? Who do I speak to?",{"type":190,"content":531},[532],{"text":533,"type":194},"Those were the questions the website needed to help answer. And the identity needed to feel like somewhere you’d be comfortable asking them.","Getting the good stuff across",{"alt":536,"_uid":537,"image":538,"priority":26,"component":211},"Alternatives training-shop website displayed on a laptop.","alternatives-1",{"id":539,"alt":536,"name":19,"focus":19,"title":19,"source":19,"filename":540,"copyright":19,"fieldtype":209,"meta_data":541,"is_external_url":26},228395349624194,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F49c33a6715\u002Falternatives-01-desktop-training-shop.webp",{},{"alt":543,"_uid":544,"image":545,"priority":26,"component":211},"Alternatives wordmark in bright green on dark green","40881895-e1a4-43d6-9593-8d991ac734ab",{"id":546,"alt":543,"name":19,"focus":19,"title":19,"source":19,"filename":547,"copyright":19,"fieldtype":209,"meta_data":548,"content_type":485,"is_external_url":26},21400337,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F65a8314915\u002Fartboard-16.png",{},{"_uid":550,"rows":551,"component":202},"b4c1a74e-eccd-4b85-bffa-fb9096945420",[552],{"_uid":553,"body":554,"label":572,"component":200,"statement":19},"alternatives-7",{"type":187,"content":555},[556,560,564,568],{"type":190,"content":557},[558],{"text":559,"type":194},"It’s a lovely little line. 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You can see people, activities and places, with headings and information around them to help make sense of what’s on offer.",{"type":190,"content":617},[618],{"text":619,"type":194},"We brought the colours and rounded labels through from the identity, using them to pick out benefits and skills. Then carried the design into mobile, where the pages need to hold together on a much smaller screen.",{"type":190,"content":621},[622],{"text":623,"type":194},"It gives someone arriving for the first time a way into Alternatives. 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A staff badge. A window. A piece of information someone might take home and read later.",{"type":190,"content":658},[659],{"text":660,"type":194},"That’s where the choices start to matter. Can you read it? Does it feel welcoming? Is the face helping, or is it getting in the way?",{"type":190,"content":662},[663],{"text":664,"type":194},"For Alternatives, the work was about bringing those things together. Giving the charity a recognisable look, while leaving plenty of room for the people and activities that make it what it is.",{"type":190,"content":666},[667],{"text":668,"type":194},"Make more happy. 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