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Not a rebrand (the identity is well loved and works hard across everything from sensory rooms to fundraising packs) but a moment of celebration that could carry a year of events, appeals and storytelling.","Overview","text_column_row","Celebrating 40 years of helping others","text_columns",{"alt":211,"_uid":212,"image":213,"priority":72,"component":217},"The original Umbrella logo before the anniversary update","f2707f48-b093-4d1a-a937-4436e707f291",{"id":214,"alt":211,"name":19,"focus":19,"title":19,"source":19,"filename":215,"copyright":19,"fieldtype":139,"meta_data":216,"is_external_url":26},200487988949229,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F6250x4419\u002F90179a170c\u002Fdark-blue-light-blue-logo.png",{},"image_full",{"_uid":219,"rows":220,"component":209},"umbrella-2",[221],{"_uid":222,"body":223,"label":237,"component":207,"statement":19},"35835d5b-f46e-4f2b-b818-508150ccb6d9",{"type":194,"content":224},[225,229,233],{"type":197,"content":226},[227],{"text":228,"type":201},"Anniversary logos are usually an exercise in decoration. A number appears, sometimes with a ribbon around it, and the logo goes back to normal the following January. We wanted to avoid that entirely.",{"type":197,"content":230},[231],{"text":232,"type":201},"Umbrella also came with real equity to protect. The hand-drawn family, the friendly blues, the umbrella itself: these are recognised across Derbyshire and trusted by the families who rely on them. Whatever we did had to be unmistakably the same brand.",{"type":197,"content":234},[235],{"text":236,"type":201},"The question we kept returning to was simpler and more interesting than \"how do we say forty?\" It was: what has forty years actually changed?","The Challenge",{"alt":175,"_uid":239,"image":240,"priority":26,"component":217},"aa54b223-b57f-4346-8bf5-161c1f9b080e",{"id":174,"alt":175,"name":19,"focus":19,"title":19,"source":19,"filename":176,"copyright":19,"fieldtype":139,"meta_data":241,"is_external_url":26},{},{"_uid":243,"rows":244,"component":209},"umbrella-3",[245],{"_uid":246,"body":247,"label":261,"component":207,"statement":19},"18ffffa4-ae79-44d7-8312-7f977cbccedd",{"type":194,"content":248},[249,253,257],{"type":197,"content":250},[251],{"text":252,"type":201},"The original logo tells you a lot in one picture. A large umbrella arches over everything, and the family stands safely beneath it. The charity is the shelter; the family is sheltered. For a young organisation finding its feet, that was exactly the right story.",{"type":197,"content":254},[255],{"text":256,"type":201},"It is not quite the story any more. Forty years of Umbrella's work has never really been about holding an umbrella over people. It has been about helping families develop the confidence, knowledge and independence to hold it themselves. Parents arrive looking for answers and become advocates. Children who were once carried begin to carry themselves.",{"type":197,"content":258},[259],{"text":260,"type":201},"Once you see that, the anniversary design almost writes itself. You do not need a bigger umbrella or a golden \"40\". 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The parent now holds the umbrella over the family, and the smallest figure carries an umbrella of their own.",{"type":197,"content":281},[282],{"text":283,"type":201},"Around them, the wordmark stays reassuringly familiar: UMBRELLA in the same rounded navy letterforms, \"embracing abilities\" beneath it, and a quiet new line underneath that does the anniversary work: for 40 years.",{"type":197,"content":285},[286],{"text":287,"type":201},"At a glance, nobody would call it a redesign. Same family, same blues, same feeling. The meaning, though, has changed direction entirely. 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We drew a full set of illustrations showing the family in the situations where Umbrella's work actually happens: hugging, riding bikes, playing football, dancing, being an ordinary family doing ordinary things. 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As with many projects, that small ask opened the door to a much bigger challenge.",{"type":197,"content":422},[423],{"text":424,"type":201},"Icons weren't the problem. Their brand didn't have a consistent voice. Each touchpoint looked and felt slightly different. Their logo, their social assets, even the way type and colour were being used, all pulled in different directions. For a creative studio built on storytelling through photography, videography and podcasting, that lack of cohesion was holding them back.","What started as a job to build out iconography for Loft One12 quickly became wider in scope and purpose.",{"alt":427,"_uid":428,"image":429,"priority":72,"component":217},"Black and white photo of a performer with a microphone leaning into a festival crowd","loft-img-1",{"id":430,"alt":427,"filename":431,"fieldtype":139,"meta_data":432,"is_external_url":26},86928692189207,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F2048x1365\u002Fb906036f8e\u002Floftone12-splash-4.webp",{},{"_uid":434,"rows":435,"component":209},"loft-text-2",[436],{"_uid":437,"body":438,"label":444,"component":207,"statement":19},"loft-row-2",{"type":194,"content":439},[440],{"type":197,"content":441},[442],{"text":443,"type":201},"Through our discovery process, it became clear that Loft One12 needed more than icons. They needed a brand identity that could tie everything together and make their work instantly recognisable across every platform. That meant stepping back, digging into their purpose, and finding a visual system that could scale.","The challenge",{"alt":446,"_uid":447,"image":448,"priority":26,"component":217},"The old Loft One12 logo","loft-img-2",{"id":449,"alt":446,"filename":450,"fieldtype":139,"meta_data":451,"is_external_url":26},87151357949824,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F5fd30756b1\u002Floftone12-old-logo.webp",{},{"_uid":453,"rows":454,"component":209},"loft-text-3",[455],{"_uid":456,"body":457,"label":467,"component":207,"statement":468},"loft-row-3",{"type":194,"content":458},[459,463],{"type":197,"content":460},[461],{"text":462,"type":201},"In photography, it's the literal frame that captures the shot. In video, it's how a story is composed on screen. In audio, it becomes a metaphorical tool, focusing on the voices and moments that matter while filtering out the noise.",{"type":197,"content":464},[465],{"text":466,"type":201},"The viewfinder captured the essence of Loft One12's work: clarity, perspective and storytelling across different mediums. It became the foundation for the refreshed brand identity.","The idea","The idea that unlocked the project was the viewfinder.",{"alt":470,"_uid":471,"image":472,"priority":26,"component":217},"Loft One12 logo in bold white capitals on a charcoal background","loft-img-3",{"id":473,"alt":470,"filename":474,"fieldtype":139,"meta_data":475,"is_external_url":26},87152832465112,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F5c9b544282\u002Floftone12-mainlogo.webp",{},{"_uid":477,"rows":478,"component":209},"loft-text-4",[479],{"_uid":480,"body":481,"label":491,"component":207,"statement":19},"loft-row-4",{"type":194,"content":482},[483,487],{"type":197,"content":484},[485],{"text":486,"type":201},"With that device in place, we reimagined the visual system from the ground up. The logo was updated to be more versatile, with lockups that worked in different formats and contexts. The typography paired Clash Grotesk Variable with Overtime LCD, creating a bold but adaptable system that could flex from headlines to captions. A refined colour palette brought balance, combining warm and cool tones with a grounding off-black.",{"type":197,"content":488},[489],{"text":490,"type":201},"And yes, the social media icons were designed, but as part of a unified toolkit rather than standalone assets.","The system",{"alt":493,"_uid":494,"image":495,"priority":26,"component":217},"Loft One12 logo suite: main, horizontal, condensed, minimal and very condensed versions","loft-img-4",{"id":496,"alt":493,"filename":497,"fieldtype":139,"meta_data":498,"is_external_url":26},91447931018537,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F0333c1869a\u002Floftone12.png",{},{"alt":500,"_uid":501,"image":502,"priority":26,"component":217},"Hand holding a Loft One12 business card","loft-img-5",{"id":503,"alt":500,"filename":504,"fieldtype":139,"meta_data":505,"is_external_url":26},87502047043881,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002Fd614fe3e35\u002Floft-one12-business-card-mockup.webp",{},{"alt":507,"_uid":508,"image":509,"priority":26,"component":217},"Loft One12 icon set for plan, shoot, prep, share and track","loft-img-6",{"id":510,"alt":507,"filename":511,"fieldtype":139,"meta_data":512,"is_external_url":26},87502047064365,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002Fe76948fda8\u002Floft-one12-icons.webp",{},{"alt":514,"_uid":515,"image":516,"priority":26,"component":217},"Loft One12 poster reading 'Shoot. Create. Dominate.' held up outdoors","loft-img-7",{"id":517,"alt":514,"filename":518,"fieldtype":139,"meta_data":519,"is_external_url":26},87502047043882,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F353156e276\u002Floft-one12-poster-mock.webp",{},{"alt":521,"_uid":522,"image":523,"priority":26,"component":217},"Loft One12 camera-inspired icon set on charcoal","loft-img-8",{"id":524,"alt":521,"filename":525,"fieldtype":139,"meta_data":526,"is_external_url":26},87502047039784,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F9b77dc9fa4\u002Floft-one12-icons-2.webp",{},{"_uid":528,"rows":529,"component":209},"loft-text-5",[530],{"_uid":531,"body":532,"label":542,"component":207,"statement":543},"loft-row-5",{"type":194,"content":533},[534,538],{"type":197,"content":535},[536],{"text":537,"type":201},"Instead of piecemeal visuals, they now have a system that speaks with one voice. That consistency builds recognition, strengthens trust and makes every piece of content more effective.",{"type":197,"content":539},[540],{"text":541,"type":201},"What started as a request for icons turned into a full brand identity project, and it shows up consistently across platforms, reinforcing what they do best: framing stories in a way that connects.","The outcome","Loft One12 left with a clear and consistent brand language, one that could run across logos, icons, social media carousels and every other touchpoint.",{"alt":545,"_uid":546,"image":547,"priority":26,"component":217},"Loft One12 circular stickers, one black with '112' and one white with the full logo","loft-img-9",{"id":548,"alt":545,"filename":549,"fieldtype":139,"meta_data":550,"is_external_url":26},86929408370751,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F4000x3000\u002F7a02abdfef\u002Fcircle-sticker-mockup-2.png",{},{"alt":552,"_uid":553,"image":554,"priority":26,"component":217},"Loft One12 social media carousel with content creation tips","loft-img-10",{"id":555,"alt":552,"filename":556,"fieldtype":139,"meta_data":557,"is_external_url":26},87502678753590,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F46c777da2e\u002Floft-one12-carousel-mockup.webp",{},{"_uid":559,"project":560,"component":760},"loft-next",{"name":561,"created_at":562,"published_at":563,"updated_at":564,"id":565,"uuid":566,"content":567,"slug":771,"full_slug":772,"sort_by_date":120,"position":773,"tag_list":774,"is_startpage":26,"parent_id":384,"meta_data":120,"group_id":775,"first_published_at":776,"release_id":120,"lang":126,"path":120,"alternates":777,"default_full_slug":120,"translated_slugs":120,"_stopResolving":72},"Practically Leading","2026-01-26T12:49:47.696Z","2026-11-03T12:04:27.963Z","2026-11-03T12:04:27.976Z",138208000854069,"effbdbaf-33bf-41eb-9eb2-471795a819f0",{"seo":568,"_uid":573,"body":574,"title":561,"client":561,"tagline":761,"services":762,"component":375,"image_tall":763,"image_wide":769},[569],{"_uid":570,"title":571,"component":142,"description":572},"c3000001-seo-3","Practically Leading | Brand & Website Case Study","A brand identity and website for Practically Leading, built on clarity and trust, with a site that can grow without adding complexity.","c3000001-content-3",[575,580,596,603,619,626,646,653,673,680,697,704,711,723,730,750,757],{"_uid":576,"client":561,"project":577,"headline":578,"services":579,"component":187},"pl-hero","Identity design · Website","More of\n[you.]",[37,45],{"_uid":581,"rows":582,"component":209},"pl-text-1",[583],{"_uid":584,"body":585,"label":206,"component":207,"statement":595},"pl-row-1",{"type":194,"content":586},[587,591],{"type":197,"content":588},[589],{"text":590,"type":201},"More of You was about moving away from a brand that felt distant, corporate and emotionally vague, and replacing it with something that reflected the person behind the work, the way she supports people, and the care at the heart of what she does.",{"type":197,"content":592},[593],{"text":594,"type":201},"We weren't adding features, pages or complexity. We were changing how the brand feels to encounter, so the right people recognise themselves in it and feel confident taking the next step.","A web and identity project showing that a warmer, more human brand can outperform a corporate one by signalling the right things.",{"alt":597,"_uid":598,"image":599,"priority":72,"component":217},"Woman working on a laptop in a cafe framed by Practically Leading's purple and cream arcs","pl-img-1",{"id":600,"alt":597,"filename":601,"fieldtype":139,"meta_data":602,"is_external_url":26},138213073708440,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F272c9500c1\u002Fpractically-leading-thumb.webp",{},{"_uid":604,"rows":605,"component":209},"pl-text-2",[606],{"_uid":607,"body":608,"label":444,"component":207,"statement":618},"pl-row-2",{"type":194,"content":609},[610,614],{"type":197,"content":611},[612],{"text":613,"type":201},"The identity felt cold and generic, borrowing visual language from traditional consultancy brands without ever clearly saying what Practically Leading stood for or why someone should trust it with something as sensitive as leadership and funding. The website, while functional, felt tired and unfocused, doing very little to guide people, prompt action or support future growth.",{"type":197,"content":615},[616],{"text":617,"type":201},"More importantly, none of it reflected Janet herself, her values or the way she works with people, which left a growing gap between who she is and how the brand presented her.","When Janet came to us, she already had a brand and a website, but neither were really working.",{"alt":620,"_uid":621,"image":622,"priority":26,"component":217},"The old Practically Leading logo","pl-img-2",{"id":623,"alt":620,"filename":624,"fieldtype":139,"meta_data":625,"is_external_url":26},138218104084180,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002Fcf22f7b0b7\u002Fpractically-leading-old-logo.webp",{},{"_uid":627,"rows":628,"component":209},"pl-text-3",[629],{"_uid":630,"body":631,"label":645,"component":207,"statement":19},"pl-row-3",{"type":194,"content":632},[633,637,641],{"type":197,"content":634},[635],{"text":636,"type":201},"Before touching visuals or layouts, we spent time understanding Janet's motivation, the experiences that shaped her work, and why she cares so deeply about the organisations she supports.",{"type":197,"content":638},[639],{"text":640,"type":201},"Her expertise was obvious, but her biggest strength turned out to be empathy. She is thoughtful, patient and driven by a genuine desire to make complicated, often stressful processes feel calmer and more manageable for the people involved.",{"type":197,"content":642},[643],{"text":644,"type":201},"So the strategy was to make the brand more honest, more human and closer to the emotional reality of the people coming to her for help.","Our thinking",{"alt":647,"_uid":648,"image":649,"priority":26,"component":217},"Chris Green of Pretty Decent with Janet Holland of Practically Leading","pl-img-3",{"id":650,"alt":647,"filename":651,"fieldtype":139,"meta_data":652,"is_external_url":26},138223512496341,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F8695bc7368\u002Fme-and-janet-from-practically-leading-in-derby.webp",{},{"_uid":654,"rows":655,"component":209},"pl-text-4",[656],{"_uid":657,"body":658,"label":672,"component":207,"statement":19},"pl-row-4",{"type":194,"content":659},[660,664,668],{"type":197,"content":661},[662],{"text":663,"type":201},"The identity was built around connection and partnership, expressed in a way that feels confident but never corporate.",{"type":197,"content":665},[666],{"text":667,"type":201},"At the centre of the brand is a simple mark formed from two shapes coming together to create a subtle heart, a visual shorthand for care, collaboration and shared progress that mirrors the way Janet works with her clients.",{"type":197,"content":669},[670],{"text":671,"type":201},"The wider system balances warmth and clarity, using confident colour, considered typography and plenty of breathing space. It feels modern, grounded and approachable, and it stands apart in a sector dominated by safe, traditional visual language.","Identity design",{"alt":674,"_uid":675,"image":676,"priority":26,"component":217},"Practically Leading logo on a purple patterned background","pl-img-4",{"id":677,"alt":674,"filename":678,"fieldtype":139,"meta_data":679,"is_external_url":26},138218843039498,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F9f5205a847\u002Fpractically-leading-splash-logo.png",{},{"_uid":681,"rows":682,"component":209},"pl-text-5",[683],{"_uid":684,"body":685,"label":695,"component":207,"statement":696},"pl-row-5",{"type":194,"content":686},[687,691],{"type":197,"content":688},[689],{"text":690,"type":201},"We designed a focused one-page site with a clear structure, simple messaging and repeated opportunities to get in touch, so visitors can understand the offer quickly without feeling overwhelmed. It only had to give the right people enough clarity and confidence to take action.",{"type":197,"content":692},[693],{"text":694,"type":201},"The site was built on Storyblok, giving Janet a flexible foundation that can grow into a full multi-page site if and when the business needs it, without forcing her to overspend or overcommit upfront.","Web design","Rather than rebuilding a large, complex website, we took a deliberately restrained approach.",{"alt":698,"_uid":699,"image":700,"priority":26,"component":217},"Practically Leading website on a laptop, headed 'Find funding & lead with purpose'","pl-img-5",{"id":701,"alt":698,"filename":702,"fieldtype":139,"meta_data":703,"is_external_url":26},138225411926371,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F5500x4000\u002F5b6269afe0\u002Flaptop-mock-of-practically-leading-s-website.webp",{},{"alt":705,"_uid":706,"image":707,"priority":26,"component":217},"Practically Leading Instagram stories on three phones, including 'Yes, you are in fact, good enough.'","pl-img-6",{"id":708,"alt":705,"filename":709,"fieldtype":139,"meta_data":710,"is_external_url":26},138228348758692,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F3000x2000\u002Fef045a0bda\u002Finstagram-stories-practically-leading-copy.webp",{},{"_uid":712,"rows":713,"component":209},"pl-text-6",[714],{"_uid":715,"body":716,"label":722,"component":207,"statement":19},"pl-row-6",{"type":194,"content":717},[718],{"type":197,"content":719},[720],{"text":721,"type":201},"Every decision in this project was made with long-term practicality in mind. By simplifying the site structure and choosing the right technology, we reduced ongoing costs, lowered maintenance and avoided building features that weren't yet needed, while keeping the platform ready to scale when the time is right.","A smarter setup",{"alt":724,"_uid":725,"image":726,"priority":26,"component":217},"Practically Leading business cards for Janet Holland","pl-img-7",{"id":727,"alt":724,"filename":728,"fieldtype":139,"meta_data":729,"is_external_url":26},138227825203814,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F4096x2732\u002F5aceb8e967\u002Fpractically-leading-business-cards.webp",{},{"_uid":731,"rows":732,"component":209},"pl-text-7",[733],{"_uid":734,"body":735,"label":542,"component":207,"statement":749},"pl-row-7",{"type":194,"content":736},[737,741,745],{"type":197,"content":738},[739],{"text":740,"type":201},"Practically Leading now has a brand that reflects Janet's values, personality and way of working, supported by a clear, confident website built around trust and ease of engagement.",{"type":197,"content":742},[743],{"text":744,"type":201},"The identity stands out in a traditionally corporate sector, the site is doing a clearer job of turning interest into conversation, and the foundations are in place for the business to grow without having to start again.",{"type":197,"content":746},[747],{"text":748,"type":201},"Small, well-considered decisions can have an outsized impact. Clarity, care and restraint are often the most effective design tools you have.","Most importantly, the brand finally feels like her.",{"alt":751,"_uid":752,"image":753,"priority":26,"component":217},"Practically Leading 'New post is live' social graphic on two phones","pl-img-8",{"id":754,"alt":751,"filename":755,"fieldtype":139,"meta_data":756,"is_external_url":26},138227825203813,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F3600x2400\u002Fc27a55df9a\u002Ffloating-phone-mockup-for-practically-leading.webp",{},{"_uid":758,"project":759,"component":760},"pl-next","c8dea6b2-25a5-4ca3-aa13-68755847a32b","next_project","More of you",[45,37],{"id":764,"alt":765,"filename":766,"fieldtype":139,"meta_data":767,"is_external_url":26},237613466335336,"Practically Leading mobile app shown on two phones","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F480x634\u002F43bfdc0438\u002Fpractically.webp",{"size":768},"480x634",{"id":764,"alt":765,"filename":766,"fieldtype":139,"meta_data":770,"is_external_url":26},{"size":768},"practically-leading","work\u002Fpractically-leading",3,[],"c3000001-0000-4000-8000-000000000004","2026-10-14T19:31:58.636Z",[],"From icons to identity",[37,52],{"id":781,"alt":782,"filename":783,"fieldtype":139,"meta_data":784,"is_external_url":26},237613466245223,"Performer on stage in front of a crowd at Loft One12","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F940x634\u002Fd0008dc4b1\u002Floftone12.webp",{"size":785},"940x634",{"id":781,"alt":782,"filename":783,"fieldtype":139,"meta_data":787,"is_external_url":26},{"size":785},"loft-one12","work\u002Floft-one12",2,[],"c3000001-0000-4000-8000-000000000003","2026-10-14T19:31:58.550Z",[],{"_uid":796,"component":161,"case_study":797},"svc-branding-work-3",{"name":798,"created_at":799,"published_at":800,"updated_at":801,"id":802,"uuid":803,"content":804,"slug":1191,"full_slug":1192,"sort_by_date":120,"position":1193,"tag_list":1194,"is_startpage":26,"parent_id":384,"meta_data":120,"group_id":1195,"first_published_at":1196,"release_id":120,"lang":126,"path":120,"alternates":1197,"default_full_slug":120,"translated_slugs":120,"_stopResolving":72},"Gripfast","2026-09-08T11:22:12.831Z","2026-11-03T12:19:36.831Z","2026-11-03T12:19:36.845Z",217812716952293,"b02de194-24fa-4498-a31f-9e047351ecc4",{"seo":805,"_uid":810,"body":811,"title":798,"client":798,"tagline":1182,"services":1183,"component":375,"image_tall":1184,"image_wide":1189},[806],{"_uid":807,"title":808,"component":142,"description":809},"c3000001-seo-0","Gripfast | Naming & Brand Identity | Pretty Decent","How a family car dealer's rename from Roystons Automotive to Gripfast turned a centuries-old clan motto and griffin into a modern automotive brand.","c3000001-content-0",[812,817,833,840,855,862,878,885,905,912,919,935,942,949,956,963,979,986,993,1000,1007,1019,1034],{"_uid":813,"client":798,"project":814,"headline":815,"services":816,"component":187},"e32e0579-601f-49f8-b310-342a894e9174","Naming · Brand strategy · Identity design","The name was already in the\n[family.]",[37],{"_uid":818,"rows":819,"component":209},"grip-text-1",[820],{"_uid":821,"body":822,"label":206,"component":207,"statement":832},"grip-row-1",{"type":194,"content":823},[824,828],{"type":197,"content":825},[826],{"text":827,"type":201},"Gripfast sells cars the family would be happy to own themselves, which sounds like a sales line until you've spent an hour with them and realised it's closer to a rule. Modern classics, enthusiast cars, the kind of stock where the conversation about a car's history matters more than the conversation about finance.",{"type":197,"content":829},[830],{"text":831,"type":201},"They came to us as Roystons Automotive, a name that had done its job for years and had started to undersell what was going on inside the business. The cars had got better, the showroom was growing, and the brand was still describing a trade rather than a standard. That's the gap we're usually asked to close, and this time it came with a family history attached.","A family car business trades a surname for a motto, and finds the whole brand was sitting in a four-hundred-year-old crest.",{"alt":834,"_uid":835,"image":836,"priority":72,"component":217},"Gripfast showroom display in navy and caramel with the gold griffin and the line 'Good people. Great cars.' beside a Porsche 911","grip-img-1",{"id":837,"alt":834,"filename":838,"fieldtype":139,"meta_data":839,"is_external_url":26},217811180170291,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F93f954caf3\u002F11-showroom-digital-display.webp",{},{"_uid":841,"rows":842,"component":209},"grip-text-2",[843],{"_uid":844,"body":845,"label":444,"component":207,"statement":19},"grip-row-2",{"type":194,"content":846},[847,851],{"type":197,"content":848},[849],{"text":850,"type":201},"Renaming a family business is a delicate thing, because the name on the sign is usually the name on the birth certificate, and taking it down can feel like an admission that something was wrong. Nothing was wrong. A good business had outgrown how it looked, and the first thing a buyer saw (a name that could belong to any garage in the country) didn't match the second thing they saw, which was the stock.",{"type":197,"content":852},[853],{"text":854,"type":201},"The new identity had two jobs that pull against each other. It needed to feel premium enough for the cars and the buyers, without tipping into the glossy, interchangeable luxury look that makes every prestige dealer feel like the same dealer with a different postcode. It also had to stay family. Personal, plain-spoken, enthusiast-led, the sort of place where you get a proper answer about a car rather than a brochure.",{"alt":856,"_uid":857,"image":858,"priority":26,"component":217},"Gripfast website homepage on a laptop in a car showroom, reading 'Good people. Great cars.'","grip-img-2",{"id":859,"alt":856,"filename":860,"fieldtype":139,"meta_data":861,"is_external_url":26},218095172806081,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002Fb5d5207dc2\u002F01-macbook-homepage.webp",{},{"_uid":863,"rows":864,"component":209},"grip-text-3",[865],{"_uid":866,"body":867,"label":645,"component":207,"statement":877},"grip-row-3",{"type":194,"content":868},[869,873],{"type":197,"content":870},[871],{"text":872,"type":201},"The family are Leslies, and the Leslie clan motto, on a crest going back centuries, is two words: Grip Fast. The story is that a Leslie ancestor carried a queen across a river on horseback, told her to grip fast to his belt, and got a motto and a griffin out of it for his trouble. Whether or not every detail survived the retelling, it is a remarkable thing to find sitting in a client's family history when the client sells cars. Grip fast is what a tyre does. Grip fast is what you want from a business handling the purchase of something you've wanted since you were fourteen.",{"type":197,"content":874},[875],{"text":876,"type":201},"Once you've seen it, you can't unsee it, and neither could they. Gripfast as a name does everything a brand consultant would charge you a fortune to engineer from scratch: it's short, it's ownable, it's got an automotive meaning and a family meaning at the same time, and it's honest, because it's actually theirs. The strategy that followed was mostly a matter of not getting in its way. Three values (care, confidence, passion), a tone of voice that speaks like an enthusiast rather than a sales script, and a positioning line that says the whole thing in four words: good people, great cars.","The best thing about this project is that we didn't have to invent anything. We had to notice it.",{"alt":879,"_uid":880,"image":881,"priority":26,"component":217},"Gripfast social carousel cards reading 'Cars we would choose ourselves' and 'Passion in every detail'","grip-img-3",{"id":882,"alt":879,"filename":883,"fieldtype":139,"meta_data":884,"is_external_url":26},218095172830663,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002F5d282f5f24\u002F08-social-carousel-periwinkle.webp",{},{"_uid":886,"rows":887,"component":209},"grip-text-4",[888],{"_uid":889,"body":890,"label":904,"component":207,"statement":19},"grip-row-4",{"type":194,"content":891},[892,896,900],{"type":197,"content":893},[894],{"text":895,"type":201},"The obvious move with a clan crest is to reproduce it, and the obvious move is nearly always the wrong one. A heraldic griffin in full colour, belt and buckle included, would have looked like a golf club, and it would have looked borrowed.",{"type":197,"content":897},[898],{"text":899,"type":201},"So the griffin was redrawn from scratch as a contemporary emblem: flat, sharp, confident, close enough to the family reference that a Leslie would recognise it and clean enough to sit on a key fob or an Instagram avatar without turning to mud. The belt around the crest, which is the bit of the story the motto lives on, was reduced to its three notches, and those became three dots. It's a small thing. It's also the thing that lets the brand show up without the griffin at all, which is more useful than it sounds when you're putting a mark on a number plate surround or the corner of a social post.",{"type":197,"content":901},[902],{"text":903,"type":201},"Alongside it sits a wide, engineered wordmark in Orbitron, which has the precision of something machined rather than drawn. The wordmark gives Gripfast a modern automotive presence, the griffin gives it a story, and the system works as a wordmark, a signature (name and griffin together, with the family's founding year) or the emblem on its own.","From crest to mark",{"alt":906,"_uid":907,"image":908,"priority":26,"component":217},"Gripfast notepad, pen and navy notebook on a marble desk","grip-img-4",{"id":909,"alt":906,"filename":910,"fieldtype":139,"meta_data":911,"is_external_url":26},218095172822467,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002F82294a8596\u002F03-notepad-stationery.webp",{},{"alt":913,"_uid":914,"image":915,"priority":26,"component":217},"Navy leather Gripfast key fob with the gold griffin on a stone ledge","grip-img-5",{"id":916,"alt":913,"filename":917,"fieldtype":139,"meta_data":918,"is_external_url":26},218095172826564,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002F338ad3140a\u002F04-leather-key-fob.webp",{},{"_uid":920,"rows":921,"component":209},"grip-text-5",[922],{"_uid":923,"body":924,"label":934,"component":207,"statement":19},"grip-row-5",{"type":194,"content":925},[926,930],{"type":197,"content":927},[928],{"text":929,"type":201},"Navy and caramel lead. Navy because it's the colour of a serious car business that doesn't need to shout, caramel because it's leather, walnut dashboards and a warm welcome, and because gold would have been too much. Cream and soft white give everything room to breathe, and a royal blue and periwinkle add controlled energy for the moments (social, mostly) where navy alone would feel too formal.",{"type":197,"content":931},[932],{"text":933,"type":201},"Manrope does the body copy: clear, warm and easy to read, which is exactly the temperature the conversation in the showroom happens at. Orbitron is reserved for headlines, where its technical character earns its keep. The tone of voice guide is one line long, in the end: confident, never complicated.","Colour and type",{"alt":936,"_uid":937,"image":938,"priority":26,"component":217},"Navy Gripfast vehicle handover folder with a 'Your next great drive' card","grip-img-6",{"id":939,"alt":936,"filename":940,"fieldtype":139,"meta_data":941,"is_external_url":26},218095172830661,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002F5e7ab2e67b\u002F05-vehicle-handover-folder.webp",{},{"alt":943,"_uid":944,"image":945,"priority":26,"component":217},"Gripfast car air freshener hanging in a classic car interior","grip-img-7",{"id":946,"alt":943,"filename":947,"fieldtype":139,"meta_data":948,"is_external_url":26},218095172818370,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002Ff7cca9b193\u002F02-car-air-freshener.webp",{},{"alt":950,"_uid":951,"image":952,"priority":26,"component":217},"Gripfast welcome email on a tablet in a showroom","grip-img-8",{"id":953,"alt":950,"filename":954,"fieldtype":139,"meta_data":955,"is_external_url":26},218095172834761,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002Ffb24a50977\u002F09-welcome-email-cream.webp",{},{"alt":957,"_uid":958,"image":959,"priority":26,"component":217},"Gripfast Instagram profile on a phone in a royal blue setting","grip-img-9",{"id":960,"alt":957,"filename":961,"fieldtype":139,"meta_data":962,"is_external_url":26},218095172830664,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002F3d57f48463\u002F06-instagram-profile-royal.webp",{},{"_uid":964,"rows":965,"component":209},"grip-text-6",[966],{"_uid":967,"body":968,"label":978,"component":207,"statement":19},"grip-row-6",{"type":194,"content":969},[970,974],{"type":197,"content":971},[972],{"text":973,"type":201},"The identity was designed to move across every place a buyer meets the business, so we showed it doing exactly that: a homepage direction that leads with the cars and the line \"good people, great cars\", showroom signage, handover folders and stationery, a leather key fob, an air freshener for the rear-view mirror (the one everyone asks about), Instagram and YouTube, a welcome email, launch posts for the new name.",{"type":197,"content":975},[976],{"text":977,"type":201},"These are a visual direction for the next chapter rather than finished production artwork, and that's deliberate. The point of a system is that the client can carry it forward without us standing next to them, and a family business that has just been given its own name back tends to want to do precisely that.","Rollout direction",{"alt":980,"_uid":981,"image":982,"priority":26,"component":217},"Gripfast mobile car inventory pages on two phones","grip-img-10",{"id":983,"alt":980,"filename":984,"fieldtype":139,"meta_data":985,"is_external_url":26},218095172838858,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002Fe496190c17\u002F10-mobile-inventory-white-royal.webp",{},{"alt":987,"_uid":988,"image":989,"priority":26,"component":217},"Gripfast LinkedIn brand launch page on a laptop","grip-img-11",{"id":990,"alt":987,"filename":991,"fieldtype":139,"meta_data":992,"is_external_url":26},218095172842955,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002Fb2cc03ebed\u002F14-linkedin-brand-launch.webp",{},{"alt":994,"_uid":995,"image":996,"priority":26,"component":217},"Gripfast YouTube channel on a desktop monitor in a royal blue setting","grip-img-12",{"id":997,"alt":994,"filename":998,"fieldtype":139,"meta_data":999,"is_external_url":26},218095172859342,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002F049bfc7014\u002F12-youtube-channel-periwinkle.webp",{},{"alt":1001,"_uid":1002,"image":1003,"priority":26,"component":217},"Gripfast launch reels titled 'The details', 'The drive' and 'The feeling'","grip-img-13",{"id":1004,"alt":1001,"filename":1005,"fieldtype":139,"meta_data":1006,"is_external_url":26},218095172855245,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1280x500\u002Ffdca510870\u002F15-reels-launch-campaign.webp",{},{"_uid":1008,"rows":1009,"component":209},"grip-text-7",[1010],{"_uid":1011,"body":1012,"label":542,"component":207,"statement":1018},"grip-row-7",{"type":194,"content":1013},[1014],{"type":197,"content":1015},[1016],{"text":1017,"type":201},"Gripfast goes into its next chapter with a name that was always theirs, an emblem that means something to the people behind the counter, and a visual language that finally matches the standard of what's on the forecourt. The quality of the business is now visible before that conversation starts, which is the whole job.","Same people, same cars, same conversation.",{"_uid":1020,"rows":1021,"component":209},"grip-text-8",[1022],{"_uid":1023,"body":1024,"label":372,"component":207,"statement":19},"grip-row-8",{"type":194,"content":1025},[1026,1030],{"type":197,"content":1027},[1028],{"text":1029,"type":201},"Most rebrands start with a blank page and a mood board, and most of them end up looking like each other because of it. The strongest brands are usually already there, in the founder's story, in the way the business actually behaves, in a four-hundred-year-old motto nobody thought to mention until the second meeting. Our job was to ask the right questions and then have the discipline not to over-design the answer.",{"type":197,"content":1031},[1032],{"text":1033,"type":201},"A queen, a river and a belt. Grip fast. You couldn't make it up, good thing too.",{"_uid":1035,"project":1036,"component":760},"fd15788b-1598-469b-9902-11389c1093f2",{"name":1037,"created_at":1038,"published_at":1039,"updated_at":1040,"id":1041,"uuid":1042,"content":1043,"slug":1175,"full_slug":1176,"sort_by_date":120,"position":1177,"tag_list":1178,"is_startpage":26,"parent_id":384,"meta_data":120,"group_id":1179,"first_published_at":1180,"release_id":120,"lang":126,"path":120,"alternates":1181,"default_full_slug":120,"translated_slugs":120,"_stopResolving":72},"Optase","2025-02-11T12:27:11.688Z","2026-11-03T12:05:07.515Z","2026-11-03T12:05:07.528Z",624031464,"d985f33a-66c9-4ff5-8a21-af0c093cf2e3",{"seo":1044,"_uid":1049,"body":1050,"title":1037,"client":1037,"tagline":1166,"services":1167,"component":375,"image_tall":1168,"image_wide":1173},[1045],{"_uid":1046,"title":1047,"component":142,"description":1048},"c3000001-seo-5","Optase | Exhibition Stand & Data Capture | Pretty Decent","An exhibition stand and data capture experience for OPTASE at Insomnia Gaming Festival, getting gamers to think about their eye health.","c3000001-content-5",[1051,1056,1068,1075,1082,1098,1105,1112,1129,1136,1143,1156,1163],{"_uid":1052,"client":1037,"project":1053,"headline":1054,"services":1055,"component":187},"opt-hero","Exhibition design · Data capture","Keeping gamers' eyes\n[healthy.]",[52],{"_uid":1057,"rows":1058,"component":209},"opt-text-1",[1059],{"_uid":1060,"body":1061,"label":206,"component":207,"statement":1067},"opt-row-1",{"type":194,"content":1062},[1063],{"type":197,"content":1064},[1065],{"text":1066,"type":201},"After a forgettable experience at the previous Insomnia Gaming Festival, OPTASE wanted to level up. They needed an exhibition stand and experience that grabbed attention, got people talking, and showed gamers why looking after their eyes matters.","OPTASE makes science-backed eye care for dry eye, blepharitis and overall eye health, trusted by eye care professionals and everyday users alike.",{"alt":1069,"_uid":1070,"image":1071,"priority":72,"component":217},"Side view of the Optase 'Game On' gaming stand","opt-img-1",{"id":1072,"alt":1069,"filename":1073,"fieldtype":139,"meta_data":1074,"is_external_url":26},20767338,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002Fd52e4d079f\u002Fsideview.png",{},{"alt":1076,"_uid":1077,"image":1078,"priority":26,"component":217},"Player in green headphones gaming at the Optase stand","opt-img-2",{"id":1079,"alt":1076,"filename":1080,"fieldtype":139,"meta_data":1081,"is_external_url":26},20767339,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1280\u002F6aedd7c2a6\u002Fgamers-two.jpg",{},{"_uid":1083,"rows":1084,"component":209},"opt-text-2",[1085],{"_uid":1086,"body":1087,"label":444,"component":207,"statement":1097},"opt-row-2",{"type":194,"content":1088},[1089,1093],{"type":197,"content":1090},[1091],{"text":1092,"type":201},"Standing out at a major event like Insomnia isn't easy, especially when the previous year's presence hadn't made an impact. OPTASE needed a stand that would draw people in, educate gamers on eye health and leave a lasting impression.",{"type":197,"content":1094},[1095],{"text":1096,"type":201},"They had to show up in a way that felt engaging, relevant and genuinely useful in a crowded expo hall.","Gamers spend hours staring at screens, but eye care isn't always on their radar.",{"alt":1099,"_uid":1100,"image":1101,"priority":26,"component":217},"Front view of the Optase 'Game On' gaming stand with two gaming stations","opt-img-3",{"id":1102,"alt":1099,"filename":1103,"fieldtype":139,"meta_data":1104,"is_external_url":26},20767340,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002Ff240b559af\u002Ffront.png",{},{"alt":1106,"_uid":1107,"image":1108,"priority":26,"component":217},"Gamer playing at the Optase stand at a gaming event","opt-img-4",{"id":1109,"alt":1106,"filename":1110,"fieldtype":139,"meta_data":1111,"is_external_url":26},20767337,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1280\u002F61c98bbdf0\u002Fgamers-one.jpg",{},{"_uid":1113,"rows":1114,"component":209},"opt-text-3",[1115],{"_uid":1116,"body":1117,"label":1127,"component":207,"statement":1128},"opt-row-3",{"type":194,"content":1118},[1119,1123],{"type":197,"content":1120},[1121],{"text":1122,"type":201},"The design was clean, eye-catching and built to get gamers thinking about eye health without feeling like a lecture. Interactive elements pulled people in and the messaging kept things clear and relevant.",{"type":197,"content":1124},[1125],{"text":1126,"type":201},"A data capture screen on the stand turned passing interest into contacts OPTASE could follow up after the event, and every detail was built to start conversations.","The solution","We created an exhibition stand and experience that made OPTASE hard to ignore.",{"alt":1130,"_uid":1131,"image":1132,"priority":26,"component":217},"Optase 'Game On' exhibition stand, back wall with product benefits","opt-img-5",{"id":1133,"alt":1130,"filename":1134,"fieldtype":139,"meta_data":1135,"is_external_url":26},20767341,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002F101f3f6261\u002Fback.png",{},{"alt":1137,"_uid":1138,"image":1139,"priority":26,"component":217},"Players at the Optase 'Game On' stand at a gaming event","opt-img-6",{"id":1140,"alt":1137,"filename":1141,"fieldtype":139,"meta_data":1142,"is_external_url":26},20767335,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1280\u002F53490653f5\u002Fwall-front.jpg",{},{"_uid":1144,"rows":1145,"component":209},"opt-text-4",[1146],{"_uid":1147,"body":1148,"label":1154,"component":207,"statement":1155},"opt-row-4",{"type":194,"content":1149},[1150],{"type":197,"content":1151},[1152],{"text":1153,"type":201},"By creating a stand that was both eye-catching and meaningful, we helped OPTASE connect with their audience in a way that stuck.","The results","Their stand drew in crowds, sparked conversations and got gamers thinking about eye health in a whole new way.",{"alt":1157,"_uid":1158,"image":1159,"priority":26,"component":217},"Visitors at the Optase stand beside an interactive screen","opt-img-7",{"id":1160,"alt":1157,"filename":1161,"fieldtype":139,"meta_data":1162,"is_external_url":26},20771122,"https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1280\u002Fc91427100a\u002Foptase-stand.jpg",{},{"_uid":1164,"project":1165,"component":760},"opt-next","3fcd10f4-42ff-40bd-8c0d-5efc5139b7c5","Keeping gamers' eyes healthy",[52],{"id":1169,"alt":1170,"filename":1171,"fieldtype":139,"meta_data":1172,"is_external_url":26},237613474125931,"Shopper looking at an Optase branded screen in store","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F480x634\u002F52d9873731\u002Foptase.webp",{"size":768},{"id":1169,"alt":1170,"filename":1171,"fieldtype":139,"meta_data":1174,"is_external_url":26},{"size":768},"optase","work\u002Foptase",5,[],"c3000001-0000-4000-8000-000000000006","2026-10-14T19:31:57.655Z",[],"In the family",[37],{"id":1185,"alt":1186,"filename":1187,"fieldtype":139,"meta_data":1188,"is_external_url":26},237613470517354,"Gripfast car showroom with GRIPFAST signage","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F940x634\u002Fd5d4b86a12\u002Fgripfast.webp",{"size":785},{"id":1185,"alt":1186,"filename":1187,"fieldtype":139,"meta_data":1190,"is_external_url":26},{"size":785},"gripfast","work\u002Fgripfast",0,[],"c3000001-0000-4000-8000-000000000001","2026-10-14T19:31:57.641Z",[],"work_grid",{"_uid":1200,"items":1201,"label":1215,"service":37,"component":1216},"svc-branding-features",[1202,1207,1211],{"_uid":1203,"text":1204,"title":1205,"component":1206},"svc-branding-f1","What you stand for and who it's for, said plainly enough that your whole team can repeat it.","Positioning","feature_list_item",{"_uid":1208,"text":1209,"title":1210,"component":1206},"svc-branding-f2","Logo, colour, type and the graphic language that holds them together.","Identity",{"_uid":1212,"text":1213,"title":1214,"component":1206},"svc-branding-f3","Everything your team needs to keep it looking like itself a year after we've gone.","Guidelines and templates","What you get","feature_list",{"_uid":1218,"rows":1219,"component":209},"svc-branding-how",[1220],{"_uid":1221,"body":1222,"label":1228,"component":207,"statement":1229},"svc-branding-how-row",{"type":194,"content":1223},[1224],{"type":197,"content":1225},[1226],{"text":1227,"type":201},"So we take the time to understand the business properly before we draw anything. There's no logo-only option, because a logo drawn before anyone knows what the business stands for is just decoration.","How it works","The useful part is the conversation. Almost every project we've done well turned on something said offhand, twenty minutes in.",{"_uid":1231,"label":1232,"component":1233,"current_service":37},"svc-branding-other","We also do","other_services","page",[],"c629c7c7-d00b-4087-ad35-1d13e4692fbc","2026-10-15T19:30:53.567Z",[],{"stories":1240,"total":1275},[1241],{"name":1242,"created_at":1243,"published_at":1244,"updated_at":1244,"id":1245,"uuid":1246,"content":1247,"slug":1268,"full_slug":1269,"sort_by_date":120,"position":1270,"tag_list":1271,"is_startpage":26,"parent_id":384,"meta_data":120,"group_id":1272,"first_published_at":1273,"release_id":120,"lang":126,"path":120,"alternates":1274,"default_full_slug":120,"translated_slugs":120},"East Midlands Chamber","2025-09-19T10:05:49.425Z","2026-11-03T10:15:42.341Z",92515325697188,"5e94163b-7d9c-4d26-bb4a-fd23b919169c",{"seo":1248,"_uid":1258,"title":1242,"client":1242,"tagline":1259,"services":1260,"component":375,"image_tall":1261,"image_wide":1266},[1249],{"_uid":1250,"image":1251,"title":1256,"component":142,"description":1257},"cs-seo-east-midlands-chamber",{"id":1252,"alt":1253,"name":19,"focus":19,"title":19,"source":19,"filename":1254,"copyright":19,"fieldtype":139,"meta_data":1255,"is_external_url":26},92518251881537,"Text reading \"east midlands chamber\" in dark purple on a light purple background.","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F1920x1080\u002Fd34db933bb\u002Fsplash-copy.webp",{"alt":1253,"title":19,"source":19,"copyright":19},"East Midlands Chamber Case Study | Pretty Decent","Discover how Pretty Decent designed impactful assets for East Midlands Chamber’s accelerator and export programmes to support business growth.","42a832ce-7cb6-4c88-a0da-139254a223f4","Keeping things moving",[37,52],{"id":1262,"alt":1263,"name":19,"focus":19,"title":19,"source":19,"filename":1264,"copyright":19,"fieldtype":139,"meta_data":1265,"is_external_url":26},92518092809262,"Black and white photo of a business meeting with purple East Midlands Chamber brand lines","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F321374\u002F8000x4500\u002F33add508b6\u002Fmeeting-east-midlands-chamber-splash-picture.webp",{},{"id":1262,"alt":1263,"name":19,"focus":19,"title":19,"source":19,"filename":1264,"copyright":19,"fieldtype":139,"meta_data":1267,"is_external_url":26},{},"east-midlands-chamber","work\u002Feast-midlands-chamber",-20,[],"4babfa9f-7cf1-442d-ae6b-061193293881","2026-10-20T14:23:42.312Z",[],14,1793710888476]